Back Market
From UK market development to international commercial leadership and strategic partnerships. A 2.5-year Recircle Consulting engagement.
UK Market Development
Recircle Consulting was initially engaged to advise on the UK go-to-market strategy for Back Market Pro, the company's B2B proposition.
The initial assignment focused on understanding the UK market, identifying commercial opportunities and supporting the development of an effective route to market.
International Commercial Leadership
As the relationship developed, Recircle's involvement expanded beyond the original UK brief to include responsibility for direct sales activities across France and the United States.
This broader remit required an understanding of different market dynamics, commercial priorities and customer requirements, alongside coordination of international B2B sales activity.
Integrated Partnerships
Following an internal leadership change, Back Market identified a new opportunity to develop an integrated partnerships channel.
Recircle was asked to take responsibility for this initiative, shifting focus from direct B2B sales to strategic partnership development.
Over the following 18 months, the engagement focused on commercial relationships and propositions connecting Back Market's marketplace capabilities with businesses seeking access to secondary-market technology, including opportunities within the mobile insurance ecosystem.
Flexible Expertise Across Changing Priorities
- UK B2B go-to-market development
- International direct sales leadership
- Strategic partnership strategy and development
- Commercial proposition development
- Cross-functional stakeholder coordination
- Partnership implementation and commercial execution
What began as a defined market-entry assignment developed into international commercial responsibilities and subsequently into ownership of a new strategic partnerships initiative. The engagement demonstrates how flexible senior commercial support can evolve alongside a client's changing priorities.