01
Commercial Strategy
Understanding market economics, competitive dynamics and operational drivers to identify opportunities, develop compelling propositions and execute strategies that deliver measurable results.
Commercial Strategy & Execution
Experience.
Connections.
Growth.
Commercial expertise. Strategic partnerships. Hands-on delivery.
We help businesses identify and develop commercial opportunities, build strategic partnerships and enter new markets — combining experienced leadership with practical execution.
Specialists in secondary technology markets, recommerce and the circular technology ecosystem.
Start a Conversation ↗01 / Expertise
Commercial expertise
that delivers.
We combine strategic thinking, commercial and operational experience, and a deep understanding of market dynamics to identify opportunities, develop propositions and deliver sustainable growth.
02
Growth Through Partnerships
Identifying, developing and managing strategic partnerships — from proposition and negotiation through implementation and ongoing relationship management.
03
Market Entry & Expansion
Helping businesses navigate new markets, understand local commercial dynamics and establish the relationships, propositions and go-to-market strategies needed to scale.
02 / Why Recircle
The Recircle Advantage
Executive leadership, entrepreneurial experience and commercial expertise — combined with a practical understanding of how businesses operate, compete and grow.
Commercial insight. Operational understanding.
Understanding how businesses create and capture value, combining market economics and commercial channels with firsthand operational leadership.
From strategy to execution.
Working alongside businesses to develop propositions, establish partnerships and turn strategic thinking into practical results.
Experience on both sides of the table.
Having founded, funded, operated and led businesses, we understand the perspectives of owners, customers and service providers.
Connections that create opportunities.
Established relationships across the technology ecosystem help connect complementary capabilities and create mutual value.
03 / Selected Work
Experience in action.
BACK MARKET2.5-YEAR CONSULTING ENGAGEMENT
Client engagement
Strategic Partnerships & International B2B Development
Initially engaged to advise on UK go-to-market strategy for Back Market Pro, Recircle's remit expanded to direct sales activity in France and the United States.
Following a change in business priorities, Recircle then took responsibility for an integrated partnerships initiative for a further 18 months, including opportunities within the mobile insurance ecosystem.
UK GTMInternational B2BStrategic PartnershipsEngagement overview
The initial brief. Advise on the UK go-to-market strategy for Back Market Pro, identifying commercial opportunities and supporting route-to-market development.
International expansion. The engagement broadened to include responsibility across direct sales activity in France and the US.
A new priority. Following an internal leadership change, Recircle was asked to lead an integrated partnerships initiative for a further 18 months, developing commercial propositions and relationships in the secondary technology ecosystem.
The value. Flexible senior commercial support adapted to evolving priorities, combining market knowledge, leadership and hands-on delivery.
04 / Who We Help
Deep industry knowledge.
Broader commercial perspective.
Recircle specialises in secondary technology markets and the wider circular technology ecosystem, while supporting adjacent businesses where our experience creates value.
Secondary Technology Businesses
Trade-in, buyback, recommerce, marketplaces, ITAD, refurbishment, device lifecycle providers, retailers, network operators and insurers.
International Businesses
Businesses entering or expanding in the UK and Europe that need local market insight, commercial relationships and practical support.
Founders & Leadership Teams
Businesses seeking experienced commercial insight, project-based support or flexible senior leadership to turn opportunities into outcomes.
05 / About
Built on experience.
Meet the Founder — Dom Lovegrove
Dom is an experienced business leader and entrepreneur whose entire career has been dedicated to the secondary technology market and its evolution.
His background spans founding, funding, operating and leading businesses, with executive P&L responsibility, international commercial development, strategic partnerships and operational leadership.
Through Recircle, he combines deep industry knowledge with hands-on commercial execution.
Connect on LinkedIn ↗“Commercial thinking grounded in operational reality.”
06 / Contact
Let's Explore
What's Possible.
Have a commercial challenge or opportunity worth discussing? Whether you're entering a new market, developing a proposition or seeking experienced commercial leadership, we'd welcome a conversation.
Start a Conversation ↗